The Feasibility Analysis Of The Company B's Household Robot Project

With the development of Mobile Internet and Internet of Things and the application of Big Data, smart home industry is confronted with excellent development opportunities after a long time hover. Smart home end products mix together "Smart Appliances" and "Mobile Internet", promote combination of intelligent terminal function module and cloud computing services module, achieve the connection of "thing and thing" and "people and thing", provide household life applications and platform service which integrate the hardware and software,and indicate the inevitable tendency of household appliances in the future, thus present huge market potential and broad prospects. So how to satisfy or create market demand, seize the market chances with intelligent products is one of the significant strategies for many enterprises to seek development. The intelligent household robot, which is the core product of independent research project by the Team of Company B, is just a kind of smart home end products aiming at the goal of "smart family". The purpose of this project is to build an integrated platform for smart life, achieve the long-term development of corporation, and create economic benefits and social value by making use of real estate industrial resources and plentiful experiences and technique advantages.This article is composed of four parts, including introductory background, market analysis, implementation plan and profitability analysis of project. Firstly, it analyzes the strategical feasibility for corporation of the project from the view of development and give a introduction of the product. Secondly, a deep analysis into the market environment and competitiveness of project has been made from four aspects, macro-environment, industry competition, consumers and market feasibility assessment, following a basic forecast for market demand. The third part mainly introduce the overview implementation plan of the project, including implementation plan, technical scheme, organization and management scheme, marketing plan and.existing work foundation. At last, with the help of some financial indexes, the financial feasibility and risk assessment and some countermeasures are possible here to measure the profitability of this project. In a word, the results of the multi-angle analysis indicate that the market of smart home is in a unprecedented and rapidly-developing stage, the macro-environment are beneficial, competition situation inside the industry are fine and consumers are more likely to accept these products, which all provide a good environment for new enterprises to seize market share. This project conforms to the corporate long-term object and is well-prepared with a excellent team and abundant market resources. Its product is competitive in technique, price, and sales channels and implementation plan is practical. What's more, it has a considerable estimated profit rate and certain anti-risk capacity financially, and is able to bring both economic and social benefits. So we can make the conclusion that this project is feasible. But there are still some measures should be taken to avoid the risks it confronts, including market risks, managerial risks, technical risks and cost risks etc.