Application Of The Improved Analytic Hierarchy Process Model In The Assessment Of Patented Technology

With the changing and development of the socialist market economy,the economic behavior is becoming more and more complex,so the assets appraisal industry of China as an independent and professional marketing intermediary service industry has been developing rapidly in the field of patent assets evaluation.It has become an integral part of the marketing economic system.However,there are still many constraints of the patent technology evaluation.This,if it can be analyzed from a scientific point the process of patent technology evaluation,established an objective evaluation system,and selected an appropriate evaluation method to evaluate the process,it will be able to provide some objective and effective data to support and implement guide for the patent technology evaluation and improve the patent technology market,at the same time,it also can promote the research and development of patent technology evaluation.After studying the summary of the three methods of patent technology,and having an effect on patent evaluation influence factors in this paper,and according to the characteristics of patent evaluation,combining the theoretical knowledge with the practical situation,quantitative and qualitative analysing at the same time,then,select the AHP model.First,select the three basic evaluation methods:cost method,marketing method income method as a layer of the elements.Then,assess the value of authenticity,science,alternative,the feasibility of four main aspects as the criterion layer,and then,based on establishment level analysis method AHP,AHP as a method to improve the social economic system,the system itself is not an objective existence,and it is exactly the same with the judgment matrix.So,according to the leading judgment matrix is consistent the perspectives,the accelerated genetic algorithm in biology,the consistency problem of the judgment matrix can be transfered to the optimization problem of nonlinear system,and it can be reduced to improve the extent of objectivity,that is AGA-AHP.As an analysis example in this paper,the process of Beijing Fun Network Technology Co.,Ltd.how to get a patent has been selected to evaluate the assessed value through the cost method,the marketing method,the income method and the analytic hierarchy process(AHP).And the method based on accelerated genetic algorithm of AHP to get the evaluation values.After the two kind of value beening compared.The validity and advantages.of the improved analytic hierarchy process(AHP)in the assessment of patented technology can be proved through theoretical demonstration.