Competition Strategy Research Of E Company

Currently, hydrogen peroxide industry diversify the direction of development, including various forms of state-owned, private, joint ventures, foreign investment capital flooded into the market in a serious excess capacity, at the same time, an unprecedented downturn in the domestic economy, the National GDP growth broken seven for the first time, according to economists forecast China's economic growth will continue to slow, it is expected the next few years, as most of the hydrogen peroxide industry domestic industry overcapacity, fierce market flame inevitable distribution companies, market by many and scattered to be concise direction, the body in which companies are facing tremendous pressure to re-shuffle. With further competition in the market, most enterprises have been eliminated, a small number of companies will come to the fore, and these companies stand out in the future will become industry giants.This article firstly introduce the entire industry is the hydrogen peroxide industry background, select E company of hydrogen peroxide companies as samples, proposes E company appears in the hydrogen peroxide production and management problems. According to the basic theory of competitive strategy, through literature review, quantitative and qualitative analysis, analysis of the company's external environment using PEST theory, Porter's five forces analysis of the industry environment, opportunities and threats analysis comparing the company's external environment based on SWOT, internal environment strengths and weaknesses, and proposed locating the target company's competitive strategy: strengthen communication and cooperation with upstream and downstream companies, to ensure maximum chain production run. Stability of existing customers and develop new customers. The development of high value-added food-grade products, and take in line with the company targeting different route. Differentiation strategy chosen as the E company is strategic approach, and finally through the strengthening of the value chain management, enhance human resources capacity, concrete and feasible measures to strengthen marketing and management as the E company's competitive strategy to implement safeguards.