An Exploration Of The Problem Of Third Party Credit Based On Internet Finance Platform

January 5,2015,People’s Bank of China issued “Notice on operational readiness of the personal credit information”,which requires eight institutions,including Sesame credit and Tencent credit institutions,to do preparatory work on personal credit business.Sesame credit and Tencent credit were selected as the first batch of pilot personal credit business agency,which means third party credit will establish a personal credit information system through collecting user’s data,and become an important part of the personal credit market in China.This paper takes an example of Sesame credit.Sesame credit can help financial institutions to verify the user’s identity information and assess credit risk.Combining with anti-fraud technology and blacklist sharing of Sesame credit,financial institutions can minimum the user’s default risk.However,Sesame credit has just started to develop,whether data acquisition,product improvement or the accuracy of the score still need to be placed a question mark.Thus,it has some certain practical significance to explore the problems on Sesame credit under the background of Internet finance.In the process of writing and analyzing cases,the article mainly uses the literature research method and the case analysis method,and made a detailed data collection and collation of documents,and also accessed to the latest industry trends and credit data.With comprehensive and systematic analysis on Sesame credit,we put forward some development proposals on the entire third party credit industry.It is not only benefit to promote continuity and stability of third party credit,but also help third party credit enter into the financial field easier in the future.If third party credit establish a set of more effective evaluation system,it will be better to prevent default risk.Based on the case study,and combine the successful experience of the third party credit in foreign countries with the research achievements of the domestic scholars,the article put forward some recommendations as follows: establish sharing mechanism of the internet credit information,control the access threshold of credit institutions strictly and market oriented the scoring model and so on.