| The boom of China’s Internet finance is ever lasting.With the development of the big data and cloud computing technology,P2P platform,third-party payment and other innovative financial models have emerged,which casts a transformative impact on the current financial model and brings both opportunities and challenges for the financial market.As an emerging financial industry,Internet finance,however,is different from the indirect financing of commercial banks and the direct financing different of the capital market.Considering the advanced internet information technology,lower transaction costs,more convenient mode of operation and more various financing channels,the internet finance,which has a strong social function,can help perfect the China’s financial situation to a certain extent,effectively alleviate the financing difficulties when China’s small and medium-sized enterprises generally face,thus to promote "inclusive finance".Unfortunately,there are a series of risk events broke out with the rapid development of the Internet financial industry.The failure of Ezubo and P2P platform "escape with money" incidents reflects the lack of Internet financial supervision and defect of the credit system,which also casts a shadow on the market.It’s high time that the Internet financial credit system should be established and sounded.This paper gives a brief introduction to the development history,current situation and problems of Internet finance in China,compares the main foreign credit models and takes full account of China’s national conditions,putting forward a suitable model choice for localization and suggestions related.The whole paper is consisted of five parts.The first part is the introduction about the background and the significance of this topic.The second part is the theoretical basis,literature review and the definition of the main words.The third part takes Zest Finance company as example to explore the application of big data of credit system.The fourth part summarizes the development process and several problems of Internet finance in China and gives the optimal model selection in China.The fifth part is policy recommendations. |
