Study On The Development Of Fantawild Wisdom Scenic Spot In Zhengzhou

The introduction of "tourism law" has greatly promoted the development of FIT in our country tourism, and it has been essential in the daily life for people to go to travel during the holidays, especially for people who are living in the city, have fast pace of life and much pressure and are good recipient as well. Mobile Internet, smart phones and other new technologies are the main ways they obtain the information, and these even have become their main tool for communication, expression and entertainment. Tourists favor the networked and informationalized travel services and they hope they can by themselves plan their trip, book tickets, book hotels and reserve attractions tickets. With the development of the information industry,the wisdom of the tourism market has been prominent and the wisdom of the tourism industry develops rapidly. In addition, tourism consumption, tourism public service system, tourism traffic and tourism security require the introduction of new technology. The intervention of new technology will break the limitations of online and offline, making true tourism market of individual and national transition. At present, China’s tourism industry seems to have entered the state of "out of control", wildly rapid development is pregnant with enormous potential, calling the emergence of new paradigm in the scenic spots, which is the building of wisdom scenic spots.Theme park is featured with bringing visitors uncommon experience through building a kind of scene by a certain facilities. As a chain of theme parks, Fantawild Adventure has rooted in many cities in China. Fantawild Adventure Zhengzhou as the largest theme park with high technologies of the Central Plains region is an example of digital theme park. This research introduces some successful cases of wisdom scenic spots such as Zhangjiajie scenic spots and Longmenku scenic spots and analyses their building projecets and measures to enlighten Fantawild Adventure Zhengzhou.It uses questionnaire and fieldwork research to analyse the present wisdom tourism of Fantawild Adventure Zhengzhou. The author thinks its locational advantage is obvious, there are abundant tourists, ticket system is good as well as its projects are high technological. The scenic spots are positively exploring how to develop and build. During the research, the author also finds there are also some practical problems in the constructive process of wisdom tourism of Fantawild Adventure Zhengzhou such as the low penetration of the wisdom of tourism, the single type of tourist market and tourists, ignoring the low efficiency of details experience and defection of location direction and self-direction service.On the basis of the analysis of these issues, it is concluded that the aims of Fantawild Adventure Zhengzhou are not clear, it is lack of standards system and professionals, and the group invests adequately. The paper puts forward relevant suggestions and improvement strategies about these issues like cultivating the smart tourists, bringing in the location direction technology, enriching the self-direction service and building the monitoring system of scenic spots, hoping it is helpful for the development of its wisdom tourism.