The Study Of Liye·Wulong Mountain Scenic Spot Adventure Tourism Development Based On RMP Analysisy

With the rapid development of tourism,the forms and types of tourism are becoming more and more diversified and internationalized.As a new form of tourism,adventure tourism is developing rapidly in our country.It has become a new bright spot and a new economic growth point of tourism development.This paper takes the scenic spot of Liye·Wulong Mountain as an example,by looking up a large amount of domestic and overseas literature.On the basis of questionnaire survey,the paper puts forward the development strategy of exploration tourism in Liye·Wulong Mountain Scenic spot on the basis of field investigation and RMP(Resource-Market-Product)analysis.Firstly,this paper summarizes the relevant literature both here and abroad,and analyzes the current situation of adventure tourism research at home and abroad.Then from the concept of adventure tourism,define the characteristics and characteristics of adventure tourism,and further combing the theory of sustainable development,product life cycle theory,experience economy theory and other related theories of exploration tourism product development.Then,by using the RMP model,this paper analyzes the tourism resources of Liye·Wulong Mountain scenic spot,and concludes the characteristics of tourist resources: variety,high grade,reasonable structure.And secondly,this paper analyzes the adventure tourism market of Liye·Wulong Mountain Scenic area by using RMP mode,and through the research method of questionnaire,it deeply analyzes the adventure tourism market of Liye·Wulong Mountain Scenic spot.And from the geographical location,demographic characteristics,behavior characteristics,market levels and other aspects of the Liye·Wulong Mountain.The exploration tourism market of the Liye·Wulong Mountain Scenic spot is further positioned and subdivided.Thirdly,the exploration tourism of Liye·Wulong Mountain scenic spot is analyzed in P,and the advantages and disadvantages,challenges and opportunities of exploration tourism product development are further analyzed by studying thecurrent situation of exploration tourism product development in Liye·Wulong Mountain scenic spot.Finally,based on R analysis,M analysis and P analysis of adventure tourism,the guiding ideology,development principle,product strategy,marketing strategy and security strategy of adventure tourism product development in Liye·Wulong Mountain scenic spot are put forward.This paper studies the exploitation of adventure tourism products in Liye·Wulong Mountain Scenic spot,enriches the product structure of Liye·Wulong Mountain Scenic spot,and promotes the core competitiveness of the scenic spot.And for later scholars to carry out further research to provide a certain theoretical reference and basis.