ZS Bank Middle Business Development Strategy Research Of ZhengZhou Branch

With the advancement of financial globalization, marketization of interest rate, the profit pattern of commercial Banks to margin has received the serious threat. ZS bank head office level earlier saw the prospect of the development of intermediary business, launched the inline "two transformation", he vigorously develop intermediary business requirements. ZS bank Zhengzhou branch with the headquarters of pace, and strive to promote the development of intermediary business, effectively expand the intermediate business income, but because of the lack of enough experience, insufficient investment, intermediate business development is faced with direct income is not ideal, low pricing power, the inspection mechanism is not scientific, lack of professional talents and so on many questions, to a certain extent restricts the sustainable development of which the business.This article mainly around ZS bank middle business development situation of Zhengzhou branch, combined with domestic and international macroeconomic situation, Zhengzhou regional financial situation and ZS bank, Zhengzhou branch management actual situation, SWOT analysis method to find out its strengths, weaknesses, opportunities and threats, and domestic and foreign commercial bank middle business development results, experience, business theory and data contrast mutual combination and mutual inspection. From two aspects:macro and micro design implementation put forward the overall train of thought to solve the problem, basic principles, short-term goals and business orientation, to ZS bank, Zhengzhou branch how to deal with the difficulties encountered in the intermediary business development, promote the development of the intermediary business fast and well, has carried on the analysis and study of macro strategy, puts forward the microcosmic implementation solution. Also from a variety of perfect business, expanding business areas, improve the marketing, science set up the charging process, strengthen cost consciousness, perfect the rewards and punishment mechanism, scientific intermediary business process of charges and so on in China has a strong practical and constructive implementation strategy, and the concept of intermediary business development, professional department Settings, increased investment in hardware and software, strengthen training, improve the training effect and improve the system of intermediary business of various construction, with certain forward-looking implementation Suggestions are put forward. Finally, the author of the study are summarized, given to ZS bank middle business development research conclusion Zhengzhou branch. The study not only helps to improve ZS bank Zhengzhou branch intermediary business management level, and the object of study ZS bank Zhengzhou branch is a national level branches of the joint-stock Banks, has strong representative, so the results of other intermediary business of commercial bank internal management provides the beneficial reference.