The Research Of Private Enterprises Knowledge Employees’ Immaterial Motivation Factors

China’s economic structure has changed tremendously since the reform and opening up. One of the most distinctive characteristics is that private enterprises has rising up rapidly, and become the main force in the national economy which is indispensable, irreplaceable. With the coming of knowledge economy era, knowledge has become the key factor that can influence the enterprise’s productivity, competitiveness and economic growth. Knowledge workers, as the carrier of knowledge, become the important force to bring competitive advantage for enterprises. At present, Knowledge workers’ motivation in private enterprises relatively homogeneous, this makes some trouble for enterprise, such as loss of staff, labor costs rise, and the continuity of the enterprise competitive advantage has been challenged, which means human resources management has become an important factor for the survival and development of enterprises. Incentive measures as an important means of human resource management, which can combine individual demand and the developing target of the enterprise together. Material incentive as the most common way of encouragement, can mobilize the enthusiasm of the staff effectively. However, in view of the knowledge workers, because of its characteristic which differ from the general staff on their demands, leading that only depend on the material incentives cannot be sustained to mobilize the working enthusiasm of the crowd, and seriously affected the private enterprise’s competitive advantage. Therefore, nonphysical incentive should be taken into the consideration for mobilize the working enthusiasm.On the background, this paper chooses the private enterprise knowledge staff as the research object. The paper focus on the influence of non-material incentive factors of knowledge workers. Based on the non-material incentive theory at home and abroad, and analyzed current situation of knowledge-based employees of private enterprises, the paper summarize the important factors which can influence of knowledge staff incentive, the puts forward the theoretical framework and propositions. We also used empirical research and data analysis ways to verify our theoretical perspectives. We conclude that immaterial incentive factors for knowledge workers shows consistency, and the degree of dependence on the incentive factors of the existence of certain rules, and different types of knowledge workers will affect the choice of incentives. According to the research conclusion, we put forward specific measures and suggestions.