Research On Internet Marketing Strategies Of HD Company

With the rapid growth of the domestic economy and the improvement of people's consumption level, along with the rapid development of network technology, Internet plays a more and more important role in people's life. The revolutionary change of network age coming, the traditional marketing mode of our business has long will also impact the network marketing mode. Gradually expand the network marketing business and strategy has become the consensus of businessmen.This paper makes an in-depth analysis of the construction decoration enterprise based on political and legal environment, the overall economic conditions, social environment, competitors in the same industry, consumer demand in Shenzhen and even the whole country.According to the development trend and process of China's construction decoration industry,According to the marketing strategy of HD company,the traditional and monotone marketing mode,ignore the construction of the terminal market,the pursuit of short-term profit,did not make full use of network marketing and achieve the overall marketing strategy optimization etc,and analyzed the conditions and causes of the above problems,and puts forward the corresponding solutions.This paper has made the problem analysis and strategy planning of HD company from product strategy, price strategy, channel strategy, promotion strategy and brand strategy aspects of building a network marketing strategy of science,put forward the implementation of the marketing network direction measures,such as platform, talent reserve, marketing.Hope that through the analysis of the enterprise's own weaknesses,make the traditional marketing and modern marketing combination,Consolidate customer base, enhance corporate influence, expand market share,then the marketing strategy combination and rectification to achieve the overall benefit maximization.In order to make the construction decoration enterprise practitioners clear thinking,comprehensive analysis of industry and enterprise present situation, take the initiative marketing strategies,perfect marketing to promote enterprises to better development.