Research On Marketing Strategy Of Changsha Bailian Decoration Company

With the pace of building decoration industry reform and opening up, from small to large, from weak to strong, from the copy to independently design and innovation, access to a huge development, has become a national economic and social development of dynamic emerging sunrise industry, is the new hot consumer society and new economic growth point for China’s economic construction and social development has made tremendous contributions. Prospects are very promising, but the competition is very fierce. How to make a good and rapid development of the industry in this environment, how to profit in an invincible position in the market competition in the era of the decoration industry, is the key issue facing enterprises. Because management and construction technology among enterprises is basically the same, competition among enterprises focus more competitive business level ten, so companies marketing strategy has a very crucial role and significance of business development and success.Based on the marketing theory,4Ps/4Cs theory, S.T.P theory, five forces model and SWOT analysis of a comprehensive review and summary, from the analysis of the macro political environment, economic environment, social environment and technical environment, discusses the development situation of Changsha City architectural decoration industry, decoration industry macro basic situation, then use advantage, the SWOT analysis method to Changsha Bailian decoration company’s weaknesses, opportunities and threats of a comprehensive analysis. At the same time, the thesis combines the resources of enterprises strength using STP method of theoretical analysis on the customer segmentation, selection and positioning, according to the target market positioning, enterprise managers to develop marketing combination strategy matched with the enterprise. The marketing strategy of the specific contents include:product marketing strategy, price strategy, channel strategy and promotion strategy of product. To ensure that the proposed marketing strategy can be implemented smoothly, This research finally explore Changsha Bailian decorative a successful marketing strategy.Based on the theory of marketing,4.P/4.S theory, STP theory, five force model analysis and SWOT analysis to conduct a comprehensive review and summary of the macro-political environment, economic environment, social environment and technical environmental analysis, discusses the development of Changsha City building decoration industry, the basic situation of macro-decorated decoration industry, and SWOT analysis of Changsha UBP decoration company’s strengths, weaknesses, opportunities and threats to conduct a comprehensive analysis. Meanwhile, the paper combines the strength of corporate resources using STP theoretical analysis of customer segmentation, selection and positioning, according to the target market positioning, business managers develop a corporate strategy that matches the marketing mix. Specific marketing strategies include:product marketing strategy, product pricing strategy, product strategy and marketing channel strategy. To ensure that the proposed marketing strategy can be successfully implemented, and finally this paper decoration company in Changsha UBP elaborate safeguards. This study explored the final decoration company in Changsha UBP a successful marketing strategy.