Building Decoration Enterprise In Jilin Province, Four In One Marketing Model Study

At present there are a large number of building decoration companies, the size and quality varies, and management of them are not standardized; some property owners violate the national laws and regulations and disrupt the architectural decoration market; in the process of bidding, construction units competed with each other for the bid at a low price or even below cost. Vicious competition has led to a building decoration companies struggling, living space becomes smaller and smaller.Now, competition among architectural enterprises in Jilin Province becomes more and more fierce. Some enterprises adopt a single marketing mode, only focus on customer development and neglect of construction quality, customer service and strategic alliances between enterprises in industries. It results in waste of resources, low customer satisfaction and high rate of complaints, and the balance of the project can not be paid, businesses can not be in normal operations. As a result, it gets into a vicious cycle of stagnation. The fundamental reason for this is that the enterprise lack of an effective business marketing mode.The author was in practice in Jilin Province architectural enterprise as long as two years, and experienced personally that the Jilin Province architectural enterprise really need the guidance of new marketing ideas and effective marketing model urgently. The single marketing model has been seriously hampered the development of enterprises and the advance of the core competitiveness. Building decoration company in Jilin Province only under the premise of ensuring the quality of construction, strengthen customer service, implement green management, integrate the internal and external resources, establish a rational strategic alliance, and explore an effective and reasonable marketing model in order to improve their core competitiveness. Consequently, it will achieve business success.Based on a large number of market research and practice, this paper strives for our province, in theory, model building decoration confirmation Marketing Analysis, combined with existing marketing model of a comparative study of the theory, summed up a marketing model that is suitable to our providence's building decoration company, it is four one marketing model. On the basis of researching the marketing model of the typical architectural decoration empirical, the author analyzes and constructs the company's four integrated marketing model and the operation of programs and hope provide a reference for the industry and learn for other businesses. A specific course of the study is as follows:The thesis defines the marketing model firstly, reveals the importance of marketing model for the realization of business strategy and gives general introduction of the theoretical framework such as the theory of green marketing, service marketing theory, quality management theory, the theory of the value chain a brief overview; then the author analyzes the actuality of the marketing model of building decoration companies in Jilin Province, points out its problems and the need to build a new model; then the author makes detailed research about the emergence of the four one marketing model and the establishment of the concept of integrated marketing model four guiding principles of integrated marketing model, and four integrated marketing model features four integrated marketing model features four integrated marketing model the intrinsic relationship between the various modules, four bit operating system, integrated marketing model conducted in-depth demonstration; Finally, the author takes WY decoration company in Jilin Province as an example, targeted sales of four in one model of the empirical studies analyzed WY decoration company's existing marketing model problems, problems for its proposed 4 WY decoration company to build the idea of integrated marketing model and explained the company's four integrated marketing, WY decoration mode process, and further analysis of the four integrated marketing model of rationality and feasibility of implementation.