The Problems And Countermeasures Of ZG Group Diversification

When the enterprise development to a certain stage, to maintain a steady growth of the profit ability, diversified management is one of the important models for many enterprises choose to grow. ZG group for more than 20 years in maintaining the air conditioning industry professional development, has been seeking to diversify its development for more than a decade. However, in the diversified enterprises, some enterprises due to well managed and seized the opportunities of development, and all kinds of difficulties and risks in the process of growing up but some good business but failed to respond to failures or setbacks. In the face of the temptation of diversification, most companies are easy to impulse and blind, because of the lack of pre budget or the choice of diversified business strategy is not properly, often eventually cause serious losses to the enterprise even dragged down to the original industry. ZG group in the development of diversified industries, there have been failures, there are some successful experience, the scale of the various projects is also expanding, profitability has been improved, diversified management for the ZG group, the overall business development has played an important role in promoting.So, how can we keep the healthy development of enterprise diversification? How to use the appropriate business strategy to control the risk of diversification in the diversified business? Many domestic and foreign scholars put forward many countermeasures, such as: the development of core competitiveness of enterprises to provide security and foundation, diversified development should follow the principle of main industry related development; strengthen enterprise financial asset integration and enterprise asset optimization integration, establish management system to control financial and business risk, need to improve enterprise management level to promote the diversification of scale benefit show, etc.. In addition, the global economy has gradually integrated into the market competition between enterprises, more and more intense, the price of all goods and services are becoming more and more transparent, resulting in a very limited profitability of the enterprise, the advantages of complementary, cooperation, so the business outsourcing strategy is increasingly widespread, especially in a diversified enterprise group.ZG group in more than a decade of diversified business process also exist some problems, from the financial indicators, some of the diversified business projects not to the ZG group to bring operating profit is growing, the high asset liability ratio of air conditioning industry development, small appliances and other diversified industries or areas to improve the overall competitiveness of the ZG brand, but the scale is still small. From the perspective of product correlation, the relevant diversification of the existing settlement principle is not perfect and the financial risk, internal business processes and product quality management and other business risks, diversification of the internal and external environmental resources integration is not in place, technological innovation is not enough; the existence of non related diversification is not small, the core competitiveness of the ZG group has not produced positive effect, increase business risk. From the internal environment, the financial situation of ZG group is still not stable, and the core competitiveness of ZG group enterprise should continue to strengthen, from the external environment, the impact of national macro policy adjustment and the external financial crisis to the home appliance industry development.To solve the problems existing in the ZG group, the paper will analyze the diversification strategy, such as diversification strategy, domestic and foreign scholars, the diversification strategy, management mode and technology innovation. The main countermeasure is to strengthen the management mode and technology innovation to avoid diversification, and maintain the diversity and non related diversification. How can the future ZG group diversify in order to be in an invincible position in the market competition? How to expand the real implementation of the ZG group strategy to build a group of the group of wealth? How to diversify the business in the next few years, the ZG group to make a contribution to the hundreds of billions of sales target? For details, see the problems in the diversification of ZG group, and propose the relevant countermeasures to provide some decision support for the development of ZG group.