The Blue Ocean Strategy Of The New Electrolytic Aluminium Factory In The Twelfth Five-Year

The existing market is composed of two oceans: namely, the red and blue ocean. The red sea on behalf of all the industries of exist today, that is, we know market space. Blue ocean represents the industry does not exist, it is unknown market space. The so-called blue ocean strategy is easy to understand, blue ocean strategy Is beyond the traditional industry competition, create a new market strategy. The red sea is extremely competitive market, but the " blue ocean " is not an area where there is no competition, but a new market segment is obtained by means of differentiation, Here, the enterprise with its ability to innovate faster growth and higherprofits.For electrolytic aluminum industry, before the financial crisis in 2008, maintain aluminium prices have been high, all the electrolytic aluminium enterprise earn rich overflow, a large capacity blind horse. In 2008 after the outbreak of the financial crisis, prices tumbling and continues today. Enterprise development is struggling and the limitation on the electrolytic aluminium industry, lead to constant elimination of backward production capacity, the companies through a large number of layoffs, cutting capacity and so on way to compress the cost of production. According to the economist in macroeconomic and aluminium market forecasts, aluminium price will be low in the market for a long time seems to have no dispute, electrolytic aluminium enterprises from blue ocean into the red sea.In spite of this, Xinjiang, Inner Mongolia and other places a number of new generation of low-cost aluminum electrolysis enterprises are put into production, and inverse city, capacity, production capacity is more and more big, the registered capital of more and more, J company is one of them. The company planning an annual output of 2 million tons of aluminium, coal and aluminum industrial chain efficiency multiplier, a total investment of more than 100 billion yuan, built in five years. So as a new enterprise, in the face of such a complex market background, the enterprise should be how to develop their scientific and reasonable development strategy of the next few years are vital to the survival and development.