Research On The Brand Strategy Of The New Westward Journey 2 Games

Talk about the network game of this information age,I believe many people have played,especially for our young people.Last century,the end of the ninety's with the rise of the Internet,resulting in the decline of the host game and TV game,and online games have created a section of the IT industry legend and legend.However the emergence of the e-sports games,mobile games in recent years,recovery of the TV host of the game,terminal pair network swims the impact can be described as fatal can say the big game provider competition has entered a white hot,game industry this big cake has made more games suppliers around the corner.Domestic online travel market brand strategy is a public relations based,Chinese players for the network side of the brand awareness is the main public praise,and this reputation is through the evaluation of the circle of friends,the evaluation of well-known portal sites,the forum post bar comments,and so on.Players through the filtering of all kinds of information integration,thus resulting in a game of cognition.In this paper,the traditional industry as well as the game industry's brand strategy,to further determine the game industry brand strategy development direction.At the same time,the paper also compares the network end tour and other types of games.Through the comparison and analysis,we can draw the advantages and disadvantages of the network end tour and other kinds of games.In both at home and abroad several representative network end tour and new Westward Journey 2 brand strategy development history,present situation and future analysis of in carefully analyze all kinds of games and the characteristics of the game industry,the status quo analysis of new Westward Journey 2 brand strategy optimization.