The In-game Ad Development Studies

On july 18,2007, CNNIC released a report . Report a manifestation, till June 30,2007, our country the Netizen total number attain 162,000,000, have 10.9% that the Chinese population amounts. Fast development situation of the network medium is fierce it is thus clear that one spot, but the network game is the part which allows of no to neglect in the whole network economy, still showing to get to the Internet, the Netizen of participating the network game to share 26.6% of Netizen total amount in the report. Another according to new wave net 2007 May is 28, 2006 Chinese on-line game market scale comes to 7,130,000,000 dollars, increase 27%.Owing to the growth of network customer, the development of the network game industry, the network game advertisement becomes the new benefits that growth of the network industry. All in all, the developer of network game, advertising agency, advertisement lord, the personage's concern of the in-game AD.This research passes to advertise definition, characteristic, the develop stage of in-game Ad, the comparison of advertise form with other medium to the network game, advantage and shortage etc. Expect the advertisement is at the concerning network game of the description study this topic realm, studying in the others of foundation up, the further demonstration network game advertises all a looks, making actual situation field and academic circles get the grain of research to the network game clearer.