Study Of The Fast Food Industry In Changchun, Pr Strategy

As China's accession to WTO, reform and opening up the pace to further accelerate the large number of foreign investment enterprises into China's investment and business activities, China is faced with both foreign and domestic market to various factors and challenges, fast food industry. National Fast Food Restaurant and foreign competition among enterprises become more intense, Kentucky, McDonald's Dirk, taxi, Starbucks, Western fast food will account for a large number of Chinese fast food market, Chinese fast food in the competition has gradually at a disadvantage. In this context, our national fast food enterprises to change the traditional marketing in business strategies, innovation, and the fierce competition in the competition for market Win Customers. From this perspective, originated in Changchun area of fast food chain Brand "face to face" to our great insight. face to face the success cannot be separated from the operation of the public relations strategy for the rational use of it, therefore, the study and explore face to face the public relations strategy marketing mode helps to develop our national fast food companies innovative business ideas, enhance their competitiveness and increased performance. This study to explore ways to promote China's fast food industry in the development of 10 important practical significance.Through the massive literature research, this article first carried on to the fast food industry public relations strategy content has combed. The author divides it into the public relations marketing strategy, the crisis public relations strategy and the indirect public relations strategy three main parts, and take this as the theory supposition, the opposite consumer carries on the questionnaire survey, understands the public relations strategy from consumer's feedback the actual utilization effect.And the influence which produced to the customer consumer behavior has conducted the explanation research one by one from public relations strategy these three aspects, how then has discussed Our country Nationality Fast-food Enterprise correctly a series of methods which developed using the public relations strategy promotion enterprise.The article in the research findings indicate that the development at different stages of the restaurant, should be selective, flexible use of public relations strategy is to facilitate access to business success. single copy KFC style fast food marketing model should not be a significant results. In conclusion, the fast food companies how successful use of public relations strategy to win consumers, who won the markets of the more unique personal opinion. The PR marketing strategy of brand strategy and a more detailed consideration.