Strategies Research On Enterprises Public Relations Under The Internet Environment

After coming into the 21st century, China entered a new economic era-Internet Economy. Internet Economy, the most modern economic form, a new economic phenomenon in the information-internalized time, is by the special carrier of internet, which is now playing a more and more important role for the human-beings' everyday-life. The Internet has caused and will cause revolutionary influence on Corporate Public Relations Action. There is the urgent need to explore new strategies of Corporate Network Public Relations in order to achieve Public Relations objectives through Internet.In network age, network communication is more advantageous than traditional communication. This thesis aims to study from the perspective of public relations and internet communication. Since the Corporate Network Public Relations Strategies are the soul of Corporate Network Public Relations Action; there are the urgent needs to explore new strategies of Corporate Network Public Relations in order to achieve Public Relations objectives through Internet. In this thesis, the author differentiate and analyze the concept of Corporate Network Public Relations Strategies and some other related concepts to lay a good foundation for later study. Expounds the communication features of Internet, points out the rising conditions,characteristics,channels and basic patterns of Network Public Relations. Under the guidance of scientific Public Relations principles, presents some concrete strategies of Corporate Network Public Relations and Corporate Network Crisis Public Relations Strategies. The last looks ahead the future of Network Public Relations and advocates all corporations attach much importance to it.