Research On Culture Construction Of R Bank System

As China’s economic structural adjustment,to the way growth is slowing,economic development has entered a new normal,the current economic operation of the external environment remains complex,large international and domestic economic downward pressure,the effectiveness of the reform have not yet fully apparent,some industry overcapacity problem is more prominent,to the enterprise development has brought difficulties and challenges.Faced with the current forms of financial business is no exception,the bank must look beyond the long-term,to break the existing pattern,the introduction of competition mechanism,to explore the establishment of a more comprehensive enterprise management tools,therefore,strengthen corporate culture is imperative.R bank is founded for the wave of the rapid development of commercial banks in our country,is a strictly abide by the laws,regulations and norms of the local joint-stock banks,establishing the business strategy and market positioning "for the agricultural industry,for small-and medium-sized enterprises,facing the local economy" and "differentiation,characteristics,community,specialization,fine,the financial industry to the agriculture as the focus,adhere to the" urban Absorbing deposits,nurturing agriculture,countryside and farmers ",and realize the linkage between urban and rural,village to the city,promoting the development of agriculture with industry and trade,cooperation and win-win.Based on the corporate culture at home and abroad a synthesis of research and practice,hoping to extract worth learning advanced experience,a comprehensive analysis of the literature and field research and other means,the influence of corporate culture on R banks,using SWOT the method of analysis,improved R banking enterprise culture construction architecture,proposed to strengthen the enterprise culture construction R Bank recommendations,to provide some reference R banking enterprise culture construction.In this paper,both theoretical and practical significance,in theory,can enrich the study of China’s commercial banks in the corporate sector;in reality,through analysis and research for the R bank corporate culture,cultural construction,the company offers a number of banks R policy conclusions can to strengthen R construction Bank corporate documents provide some specific ideas,help enhance the adaptability and innovation R bank,so the bank R place in the fierce competition in the market.