Study On Corporate Culture Construction Of Hongying Clothing Manufacture Company

Corporate culture is an intangible asset,the enterprise inexhaustible wealth,corporate culture has very important significance in enterprise development.Establish a system of values has its own characteristics is an essential factor in the fierce competition to win.Research enterprise culture is the need to develop core competitiveness of enterprises,is the talent competition and market competition.In this paper,HY clothing company culture construction as the research object,based on the basic theory and methods of corporate culture,corporate culture construction status quo for the British clothing company Acer investigation,research,its influence factors leading enterprise culture construction,the construction process factors management mechanisms and other factors,and the problems and difficulties of the system bottleneck analysis,on the basis of practice,with the macro-British clothing company conceived the design characteristics of the specific circumstances of a general framework for model building of enterprise culture,and to focus on the core values shape integration of its MI,BI,VI principle,structure,linkages,identified specific methods of corporate culture,a clear assurance measures,the establishment of corporate longterm mechanism for macro-British clothing company to enhance corporate culture,corporate culture construction provided by management level to provide help.