Research On The Development Strategy Of YD Futures Co., Ltd

Futures industry is the very important industry in the modern market, it gives a method to discover the prices of market, and gives a method to avoid market risks.YD Futures Co., Ltd. is the one of oldest futures companies in China, and be the top of the futures industry in these twenty years.But in the last few years, with the ever-changing of external environment, the futures industry is becoming more competitive, the market environment has been new changes. The strategy of YD Futures Co., Ltd just to stay at the concept stage and there is no development and implementation to be a system, so it can't catch up with the rapid development of strategic markets. If YD Futures Co., Ltd wants to survive and develop in the current rapid development of the futures market, it must to work out its own development strategy base on the development of its enterprise.The mainly research object of this paper is YD Futures Limited as the, using strategic management theory and analysis methods YD Futures Co., Ltd. Firstly, research the theory of strategic management and summarize results of strategic management theory. Secondly, make analysis the internal and external strategic environment of YD Futures Co., Ltd. Then, base on the SWOT analysis, find out the strengthen weakness opportunity and threaten. At last, make the development strategic for YD Futures Co., Ltd.This paper focuses on the overall environment of China's futures industry. Base on research of the futures industry, studies and concluded the development strategy of the YD Futures Co., Ltd. And it will give the help for other futures companies and China's futures industry.