Research On The Development Of Agricultural Network Marketing Of Hainan Brand

With the growing of contemporary economy and the changing business environment, the network marketing development become one of the important ways to promote the sale of goods, the network marketing has been widely applied in the process of product sales.Brand agriculture is new agricultural derived from the traditional agriculture; With higher quality and health standards; And utilizing the standard for corporate management; Hainan is a big agricultural province, with the support of various policies, good brand agriculture development; Network also mass into people’s life at the same time, online shopping become a kind of important way of people’s shopping, so need more brand agriculture on the basis of brand advantage using the network marketing development brand benefit.This paper study the significance of agricultural product network marketing, as well as advantages as the breakthrough point, detailed introduces the brand agriculture, then use the technology of sampling, sampling analysis on brand of Hainan agricultural enterprises, based on the research of the sample, the analysis of agricultural province of Hainan province brand agricultural networks construction development status and the existing problems; Secondly, by issuing market survey questionnaire survey, combined with the empirical model to analyze the important factors that affect brand agricultural network marketing development, explore the brand of Hainan province agriculture in the process of developing network marketing to pay attention to what factors and deficiency, in order to put forward the corresponding solutions and key recommendation; Moreover, this article references and outside the province development network marketing effective brand agricultural enterprises in the province as a reference, analyzes its success experience and methods, to explore the network marketing to improve the level of sales of brand of Hainan province agriculture huge role in promoting. Through the above research and analysis methods, and put forward the brand agriculture to develop the network marketing and the practical application, and how to make full use of network play brand benefit agriculture, promote the competitiveness of the agricultural enterprises, and look forward to the brand agriculture development of Hainan province network marketing has significant reference value.