Hongji Ecological Agriculture Co., Ltd. Brand Marketing Strategy Research

With the constant development of organic rice market in our country,the competition degree deepening,now has entered the brand competition stage,the lack of brand advantage disadvantage in the competition is more and more obvious,how to set up the brand,brand marketing,set up the unique brand image in the consumers' mind,forming the unique competitiveness has become increasingly important for the development of enterprises.This article in view of the lack of brand advantage of organic rice in Heilongjiang province-accer ecological agriculture co.,LTD.,the brand marketing strategy is studied.First of all to accer company organic rice brand marketing present situation and the problems existing in the brand marketing to describe them.Second,accer company brand marketing environment facing the inside and outside environment are analyzed,and clear the opportunities and threats faced by companies,the company's own strengths and weaknesses.On this basis,based on the 4 c theory from consumer demand strategy,cost strategy,convenience strategy and communication strategy of accer company four aspects put forward targeted marketing brand strategy,At the same time puts forward the corresponding security measures.