A Practical Research Of Applying Gamification Design Method In Enterprise Project Management

In recent years, “Gamification” has become a hot topic in the world. The idea of Gamification which using game's fascinating traits and thinking in non-game field has been quickly applied and recommended by most of organizations. Today, in the era of globalization of business, project management as an important criterion, which is a measure of the competitiveness of enterprises has been widely valued and applied in China. However, the effects have yet to be improved at present. For the moment, Gamification provides a new direction for the rapid promotion of modern enterprise project management system due to its strong user participating and leading-force. This thesis aims to discuss game design method in the enterprise project management, and explores how to use an appropriate Gamification method to enhance and optimize the processes of project management, and to improve business efficiency and competitiveness, thus promoting the rapid development of Chinese enterprise.The essence of the enterprise project management is the effective management of employee. The active participation of employees and efficient teamwork not only can greatly enhance their productivity, but also improve the employee's work experience, and thus achieving sustainable commercial development. The thesis attempts to combine game design with enterprise project management system, and to make a lot of improvements and innovations in the existing project management process by using the strong attraction and incentives of game mechanics, in order to optimize management and enhance employees' motivation and finally achieve a win-win among employees and enterprises.The first three chapters are about theories and summaries, the last chapter is practice. It begins with introduction of background and trends of Gamification, and then conducts a comprehensive exposition in Gamification and enterprise project management, and analysis and demonstrates the feasibility of the combination two, and finally sums up the game design method for enterprise project management process. In the practice, it demonstrates “the next generation of R&D tool” project design process in Gamification in detail, confirming the previous theoretical summaries are scientific and reasonable.The innovation of this thesis is to systematically sum up the methods and steps of Gamification design aimed at enterprise project management, which provides a new innovative idea for enhancing the level of enterprise project management, and also helps employees to discover the joy of work, and thus increasing the commercial attractiveness.