A Study On The Overseas Marketing Strategy For G Company

Being in an increasingly competitive and saturated domestic air conditioner market, G company, which has been ranked as top 1 in domestic market, must consider how to maintain a leading position in the air conditioning industry and penetrate its brand into the global market. With the rapid development of the global economy, G company with its core technology of how to deal with overseas marketing or development strategy, becomes a major point related to the enterprise's success which will not help it grow rapidly and also determine the future direction of its development. This article is intended according to the macro and micro environment and the characteristics of the air conditioning industry, to design five years of business strategy and its reasonable assurance measures for G company overseas market.The full text is divided into six parts: The first part is an introduction to describe its main purpose and its reference Theory; The second part is to summarize the global air conditioner market characteristics; The third part is to analyze the overseas industry environment, and describe current G company overseas' strategy; The forth and fifth part are to study on specified implementation measure; The last part is to give out suggestion and conclusion of G company overseas expansion strategy.