The Research To The Influential Factors Of Commercial Banks RMB Financial Product Yield

with the development of the personal financial management in our country, commercial bank financial products in recent years in our country have shown rapid growth, and become an important investment tool and assets with increasing value for individuals. But in our country individual investors lack in financial products knowledge and practical experience, especially in the understanding of the financial product yield, which seriously restrict the investment in financial products and investors personal wealth. Therefore, to study the factors in commercial bank financial products yield has very important theoretical significance and the practical significance.In this paper, financial products of commercial banks priced with RMB are the research object, and it tries to analyze the influential factor of RMB financial products yield and the influential factors on the yield mechanism from the macro and micro perspective. And based on the data of one year financial products interest rate of return from the Bank of China and China Construction Bank, Bank of communications, China Merchants Bank, Shanghai Pudong Development Bank, Minsheng Bank, Beijing bank, Nanjing bank and the Bank of Shanghai issued in the period from 2008 to 2014, this paper aims to build the real rate of return, the inflation rate, the Shanghai Composite Index, a one year deposit rate, types of underlying assets, commercial banks, financial products business model and capital requirement as the dependent variable for establishing econometric model, and use descriptive statistics and stepwise regression method to make empirical test on the influential factors. The empirical results show that:the interest rate of return of RMB financial products of commercial banks is statistically correlated to the one-year deposit interest rate and Shanghai the index changes, the rate of inflation, investment type of underlying assets and capital guarantee. The commercial banks and the type of business model do not statically significantly affect the rate of return in financial products. Based on the above theoretical and empirical research, this paper proposes the advice for investment and supervision strategy from the aspects in investors, regulators and commercial banks. It believes investors should consider the ability of commercial bank financial management, financial products revenue type and type of underlying assets in the choice of financial products of commercial banks;Regulators should refine statistical information system, further improve financial products market to better protect intellectual property rights, financial products and customer service mechanism. Commercial banks should establish,distinguishing information disclosure mechanism and cultivate high quality personnel.