The Effect Of Bank Efficiency On The Yield Of Bank Financial Products

Since the reform and opening-up of our country,the economy of our country has been developed rapidly.Our country has become richer and stronger,and the available savings of its residents have been increasing day by day.In order to maintain and increase the value of financial assets,residents had a new understanding of financial management,and began to welcome bank financial products.In 2004,Everbright issued a wealth management product called,Sunshine Finance Plan B",which can be said to be the first real bank wealth management product in China.Since then,our country banking business had grown rapidly.A very important reason that bank wealth management products are favored by investors is its higher yield.While high returns can give banks an edge in competition with other financial institutions and attract more customers.But excessive returns also put a lot of pressure on the banks themselves.The end result may be a failure to pay due to excessive returns,which could cause serious damage to the banks reputation.Clearly,it is important to determine a suitable rate of return for banks to develop financial management business.The purpose of this paper is to analyze the effect of bank efficiency on the yield of bank wealth management products.Because different banks issuing financial products had the different return rate.The thesis is divided into six parts.In.chapter 1,this chapter mainly introduces the research background,the research methods to be used in this paper,and the innovation and shortcomings in the research analysis of this paper.In chapter 2,we review and summarize the relevant literatures at home and abroad,and sort out the definition of banking business,the current situation of the development of banking business in our country,and what are the decisive factors that affect the rate of return on bank financial products.In chapter 3,we carry on the quantitative analysis to the current situation of the bank financial products.In chapter 4,we study the factors that influence the yield of the bank financial products from the theoretical level.In chapter 5,taking the large state-owned banks and the national joint-stock commercial banks as an example,we use the DEA method to analyze the efficiency of these banks by using the relevant indicators of the above-mentioned banks as the input-output data source.In the end.we get.its bank efficiency.In chapter 6,we use the empirical method of multiple linear regression model to get the effect of bank efficiency on the yield of bank financial products.In chapter 7,based on the analysis of the previous part,we put forward the relevant policy recommendations for the bank financial products.The influencing factors of bank financial products are affected by the following two factors:internal and external factors of commercial banks.The internal factors include bank self-efficiency,term structure and investment target.The external factors include macroeconomic factors,financial market environment,regulatory policies and investor's psychological expectation.Therefore,this article carries on the qualitative analysis to the inside and outside factors that influence the bank financial products.The empirical results show that the empirical analysis is carried out from the perspective of business and profit in the empirical analysis of the efficiency of commercial banks.Under these two angles,the efficiency of city commercial banks is obviously higher than that of state-controlled commercial banks and nationwide joint-stock commercial banks,while the efficiency of state-owned banks is higher than that of nationwide joint-stock banks.The real rate of return of the bank financial products is positively correlated with SHIBOR,CPI,bank efficiency and initial subscription amount,but negatively correlated with M2 year-on-year growth rate and investment duration.