Research On The Development Strategy For Air China Limited

Air China Limited takes a significant advantage in assets, clients' quality and network in domestic market. However, comparing with international civil aviation, Air China Limited fall behind in fleet size and management level.The paper analyzes he external factors of the Air China Limited, such as the political, economic, social, technical environment and the in ner competition of the industry. Then the research summarize the opportunities and challenges the Air China Limited faced. Via internal factors analysis in the company's product structure, human resources management, marketing ability, the productive ability and the financial situation and the value chain, Air China Limited's competitive advantages and disadvantages are point out. Meanwhile, Performing a SWOT analysis, this essay make an developing strategies, and then the Air China Limited's strategic means an strategic objectives implementation plan are formed, which guarantee the strategic plan is implemented smoothly.This thesis find that the Air China Limited should conduct diversified operation strategy, merger and reorganization of enterprises and enterprise strategy alliance to meet the change of the external environment. Moreover, to achieve it's new international strategy, the Air China Limited should adopt international strategy. In the end, hope this research provide reference for the other aviation enterprises in our country.