| Face to the incandescing of global competition, what kind of Corporation could long endure? What kind of strategy could ensure corporation to get the unique advantage of core competence constantly? This thesis takes X Airlines Co., Ltd. (hereinafter referred to as X Air) which the author working in as research subject to explore the answer above. The X Air is a typical state-owned civil aviation enterprise, although it is in a crucial period of strategic transformation and second undertaking, the whole enterprise faced with many difficulties and problems. As well known, government is expected to slowly release the air-traffic control while China joining the WTO. In addition, cause of the universal application of High Speed Rail and motorway, mainstay lines of X Air were be affected, and company have to cancel some quality routes and feeder routes. Furthermore, international routes can not launch because of the shortage of corresponding capital and special personnel. And there is large discrepancy between the rapid expansion of fleet size and areas, facility and human resources, etc. in the enterprise. Meanwhile, under the outmoded management system, X Air is lack of vitality, innovative spirits and cohesion. The labor-capital contradiction becomes more and more obvious, and staff lost their confidence and serious brain-drain. All this situation X Air faced, make the safety risk of air transportation become greater. As the civil aviation transportation enterprises, transport safety is the first essential factor. Once safety can not be guaranteed, X Air will not survive and develop. In 2008, The global financial crisis and the slowdown of China's macroeconomic made seriously affected to X Air. Besides, heavy snow disaster, unrest in Tibet, earthquake and Olympic games, etc. make market situation even worse, X Air is on the brink of crisis. Under the situation which development encounter bottlenecks and intensification of inside conflicts, It is necessary for X Air to change strategy and begin the second pioneering to help the corporation finding a effective method to come through the difficulty. Base on the current plight of X Air and 5-factor model created by Dr. Marquardt 1997, the author propose that creating the learning organization with the X Air own characteristics, provide a solution for X Air to help it getting rid of the survival predicament.A combination of qualitative and quantitative analysis methodology has been employed in this thesis. First and foremost, the thesis state present situation and development trend of the industry in China and abroad, then the necessity and urgent meaning for X Air are analyzed. Afterwards this treatise expounds relevant theories of learning organization systematically on the basis of research and consultation for development, definitions, characteristic and theoretical model of learning organization. Thirdly, the author designed the learning organization's assessment questionnaire according with the practical conditions in enterprises for understanding the current state of learning organization in X Air. After collecting a number of questionnaire data, the author analyzed the reliability and validity of the questionnaire in learning, organization, human resource, knowledge and echnology 5 factors by using software SPSS 13.0 for windows. The author find out that there still have many problem in X Air respect to learning organization creating by the statistical analysis to the collected data. In the end, In view of the characteristics of the Chinese civil aviation and the present situation of the X Air and based on the 5-factor model theory proposed by Dr. Marquardt 1997, the paper puts forward a set of solutions and suggestions for setting up the learning organization in X Air.The practical meaning of this thesis is 2 point as follows:(1) It plays an important role in helping X Air to implement the strategy transition and step out of the difficulty. The new decision layer of X Air is planning 5-year development plan, they clearly propose the new strategic target:"3-100" and "becoming China's top-5 civil aviation company by the end of the decade". To put this strategy into effect, X Air should improve its own creativity, fast marketing responsive abilities and staffs cohesive force, therefore, building a learning organization is a high leverage for achieving successful transformation in X Air. And high leverage means a change which with a minimum of effect would lead to a lasting, significant improvement. It is a neat metaphor for the lever principle of Mechancis:even a small force can support a heavy object. (2) This thesis also has value of reference for other domestic airlines. In the era of knowledge economy, culture management, organization learning and knowledge management (KM), etc. have already become the necessary prerequisite of enterprise existing and developing. "How to build a learning organization?" is a question which urgently awaits to be solved to civil aviation industry and other industries, especially state-owned enterprise, and there are many suggestions and programs provided by this thesis are also referential to those enterprise. |
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