The Strategic Research Of Enterprise Technological Standard Alliance Based Network Externality

In the era of knowledge economy, technological innovation and intellectual property has become an important way of economic development, technical standards is becoming a key technology patent protection and competitive advantage. Technical standards in an increasingly competitive on a global scale, the world's recognized technical standards means a huge market and economic interests. Therefore, developed countries are increasing standardization strategy formulation and research, technical standards such as the European Union have had more than 100,000 Japanese-owned industry standards over 8200. Many experts and companies began to expand research on technical standards and practices. It depends not only on the technical standards found huge technological and economic strength, and more and more companies rely on strategic alliances to achieve a monopoly on technical standards. However, the possibility of esTab.lishing a technical standard alliance with the installed base of users, switching costs, network architecture, technology and other factors are closely related. Therefore, enterprises must consider the market capacity, and other advantages, such as their ability to issue technical standards in the decision-making process of the Union. The current study focused on the causes of multiple angle technology standard alliance focused qualitative analysis of factors affecting the level, from the perspective of quantitative research technical standard alliance factors research literature rarely. Based on this, begin to study the following aspects.Firstly, the research background and significance of proposed corporate alliances technical standard alliance in the face of the decision-making process, factors other issues, described the research ideas and contents of this article, the literature review conducted on the technical standard alliance the review.Secondly, considering the open technical standards in landscape situations, vendors Factors technical standard alliance strategy analysis, this paper innovatively installed by the user based on the gap between technical standards for different market capacity for technical standard alliance strategy for quantitative analysis, draw the corresponding optimal strategy.Third, consider the technical standards in the case of vertical alliances, join an existing alliance approach taken to introduce profit sharing contract to explore the impact of profit sharing ratio and favorable prices on the Union and make adjustments league contract signed by structural hole theory, depending on the situation analysis of the best alliances.Finally, cooperative game theory, depending on the market structure to select different cooperative game. Finally, by comparing different technical standard alliance strategy, give the market environment conclusion. This study is a technical standard alliance strategy provides conclusions of practical significance. Not only enriched the scope of application of the technology standard alliance, but also for the management of technological innovation provides valuable results.