Analysis, Competitive Game Of International Technical Standards Based On Network Externalities

The knowledge era has made the standards war more and more fierce. Whoever wins, he will gain vast markets and economic benefits. As a result, governments of developed countries have been competing with each other, increasing their efforts to study standards so as to win the initiative in the standards competition.Studying the formation mechanism of technique standard, looking for the decisive factor which influence the standardilization, building up with perfect technique standard system, have become a business enterprise to face opportunity and challenge and strengthen international competition the inevitable choice of ability.Standard competition is also known as the inter-network competition, competitive system is not compatible technology for market dominance between the combatants. In the networking market, when there are not mutually compatible technology, manufacturers have two options: one is based on different network standards competition ; another is compatible with a common standard, or which party authorized by the way free attract each other to give up a technology would enable the two sides in the same network competition. Standards are created from the market point of view, a reflection of a pre-competitive basis, the latter reflected in a cooperative manner.Technical standards as well as analysis on its network effects. On the basis of defining technical standard, the thesis classifies it and analyzes in detail its effects and side effects. Then it probes into the network effects and the positive feedback mechanism by means of network economics. Finally it analyzes the standards competition under network economy.Technical standards and property rights. It analyzes the relationship between technical standards and property rights as well as the relationship between standards strategy property rights strategy.Corporate standards strategies. On the basis of defining standards strategy, it discusses an enterprise's strategic choices in competition to win the standards and after its formation. In the light of Chinese situation, it puts forwards standards strategies for Chinese enterprises.In this article, we used an incomplete information game theory model with a small white noise; which obtained a unique Bayesian Nash equilibrium. The model eliminated the multiple Nash equilibrium, which match the real results better. The study reveals how the different kinds of factors influence the enterprise decision.