| China Post defines its corporate mission as “the family of love and the world of Xinda”,which is also the embodiment of the content requirements of postal enterprises.At present,the world economy is in a complex and complex development process of globalization,multipolarity,diversification,informatization,and imbalance.The world economy is lagging behind and growth is sluggish.It requires the optimization of resources and structural adjustments by various large-scale enterprises,so that science and technology revolutions and industrial changes will lead to long-term economic development.With the rapid growth of e-commerce,China's express logistics demand is growing at an unprecedented rate,coupled with the convenience,accuracy and high quality of customers,which has spawned a large number of private express delivery companies and attracted many foreign express delivery companies.Threats,for which we must accelerate reforms and adapt to the trend of the times to overcome threats and challenges.Behind the booming development of the express delivery industry,there are many problems such as low efficiency and high energy consumption.To realize the "13th Five-Year Plan" goal for the transformation of the status quo,the express delivery industry is in urgent need of change.It is incumbent on China Post to lead the change as a state-owned enterprise.Under this background,if Baoji Postal Corporation wants to improve the economic benefits of expanding parcel delivery business,it must be tailor-made according to the “Thirteenth Five-Year Plan” and combine the development status of Baoji Post with “according to local conditions” and formulate it.The implementation of express green sustainable growth,to find a suitable development path.In this context,this paper takes Baoji Post Branch's parcel delivery business as the research object,analyzes its environment and problems,and provides direction for the development of its development countermeasures.First of all,the simple overview of Baoji City,its economic,geographical,historical and social environment is the basis for the development of Baoji Post Office;secondly,it analyzes the status quo of Baoji City Post Branch and its parcel delivery business,from the economic data.Seeing its development momentum is winning;then comprehensively using the company's strategic management theory,the macro-environmental analysis method PEST analysis,the micro-environmental analysis method five-force model and the internal environmental analysis method to carry out a detailed analysis of the development environment faced by Baoji Company,for the follow-up The advantages and disadvantages of Baoji Post Office's parcel delivery business and the foundation of existing problems;Then use SWOT analysis method to analyze the advantages and disadvantages and opportunity threats faced by Baoji Post Office's parcel delivery business,and further provide support for the follow-up summary of the main problems faced by Baoji Post Office's parcel delivery business;Briefly summarize the main problems existing in the parcel delivery business of Baoji Post Office,including the lack of information system construction,imperfect system of investment and investment,insufficient development of key markets,lack of professional team and service capacity,and slow green development process.The problem,and thus the key part of this article,the development of development strategies;Finally,in view of the six major problems existing in the parcel delivery business of Baoji Post Office,combined with the actual situation of Baoji Post Branch and the parcel delivery business,the Baoji company parcel delivery business is carried out from six specific directions: improving its own strength and expanding the market.The development countermeasures are summarized and concluded,and it is concluded that Baoji's parcel delivery business reform is imperative.At the same time,the conditions and environment of the reform are mature.Baoji Company should formulate development countermeasures for existing problems to make the Baoji Company parcel express.Business,achieving green transformation and development.And hope to provide some reference and reference for the business reform of other branches of the group,especially the prefecture-level city branches and private express delivery enterprises. |
