| Following the success in joining the WTO, China's overall economic situationhas changed enormously. The impact of foreign enterprises and private firms hasbrought some serious challenges to state-owned construction enterprises. At the sametime, the speed of urbanization and industrialization is ascending steadily, whichprovide a good opportunity for construction development. Withal, the2008BeijingOlympic Games and the world expo in2010propell the contruction to a intelligentand technology climax, providing unprecedented opportunities and challenges for ourconstruction industry.The notable feature of construction industry is the low techinical doorsill. Privateenterprises enter the industry positively, which intensifies the market competition.Hunan No4Engineering Corporation Co., Ltd, as a large-scale state-ownedconstruction unit, faces the problems of great developing speed, and bears the socialresponsibility in the meanwhile. How to grasp the market opportunities in theincreasingly serious market conditions? To win market competion is main goal of thesignificant focus points, and effective strategic positioning is the key to realiza thegoal.This research takes Hunan No4Engineering Corporation Co., LTD as theresearch object, based on the strategic management and BOT related theories,studying the development strategy after take the mian characteristics of thecontruction industry into consideration, aiming to provide theory and direction for thedevelopment of Hunan No4Engineering Corporation Co., LTD. After reviewingralated theoretical basis, the paper studies the overall situation of constructionindustry at home and abroad, understanding the company's value chain by means ofinterview, questionnaire and other forms, analyzing its present situation of humanresources, market development, financial operation, research&development, and landresources situation, to provide better practical conception for the orientation ofstrategic goal. This paper analyzes the weakness, strength, opportunity and threat ofthe company through SWOT analysis, nailing the strategy positioning down further,coming up with the system of strategic goal which contains development of market,management, economy and human resource management, indicating that Hunan No4Engineering Corporation Co., Ltd should actively develop real estate development projects, and be prudently on the BOT project. At last, this paper puts forward somecorresponding measures to enssure the strategy's enforcement and effectiveness. |
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