Study On The Value Construction Strategy And Communication Effect Of Family Renovation Reality TV

Since the reform and opening up to the outside world,in order to meet the spiritual needs of the people’s life,our country’s TV variety shows have been developing continuously and of more diverse types.As an important representative of them,reality TV shows have the characteristics of story,drama,ease of operation,simple and reproducible.With good social benefits and strong economic benefits,in recent years,various kinds of reality TV shows have emerged in endlessly,and have been favored by CCTV and major TV stations.As a kind of reality shows,family decoration reality shows are not only novel but creative in their narrative subjects.The theme of the story is profound,and on the basis of ensuring the story of the program,it pays more attention to the humanism of the program,embodies the humanistic concern,and carry forward the positive energy of society.Therefore,this article takes the family Renovation reality show which is popular in China as the research object,uses the literature analysis method,the symbol aggregate theory,the questionnaire survey method and the depth interview and so on research method carries on the system to the present popular family Renovation reality show.The detailed analysis and research,hope through the qualitative and quantitative analysis to the home renovation reality show related program,to explore its value construction strategy and the dissemination effect,for our country present family renovation reality show creation,The development provides some useful experience and significance to improve the phenomenon of "plateau" without "peak" in the reality TV programs of home improvement,and to tell the Chinese story well.