Personal Expression And Public Space:Study On Personal WeChat Public Platform Communication

Personal expression and public space are the main components of the discourse space.Under the traditional information transmission pattern,the two have obvious discourse boundaries.However,under the contemporary media context,this kind of boundary faces the crisis of deconstruction.It is of great significance to clarify the boundaries between personal expression and public space,improve the order of network communication,beautify the network communication environment,and strengthen the rationality of online communication.Based on this,this article attempts to use personal Wechat public platform as the main research object,focusing on the relationship and boundary between personal expression and public space in self-media communication.This article takes the public platform Mimeng as a typical case,starting from the perspective of personal expression and public space transmitted by Wechat public platform,and analyzing the discourse space,text features,communication characteristics and social effectiveness of the public platform Mimeng.Improve and enhance personal Wevhat public platform dissemination to provide a realistic reference.This article first analyzes and analyzes the basic features of the public platform Mimeng text classification,personal expression,and cyberspace.Specifically,there are various types of texts in Mimeng,which mainly include six categories:workplace inspirational,gender emotions,social topics,entertainment reviews,interactions,and marketing soft texts.In terms of individual expression characteristics,Mimeng is featured in the title and expression.Content,article structure,and expression style all have distinct personality characteristics.The title of implicit meaning is the primary condition for Mimeng to attract readers attention and obtain 10W+ reading volume;the expressive content is the important basis for Mimeng frequently detonating the upsurge of communication and creating network topics;detailed article structure It is the key factor that Mimeng attracts many audiences;sharp and sharp expression style is an essential element to stand out from the crowd.In terms of cyberspace,there is fierce discourse conflict in Mimeng.The anti-Mimeng faction slashed the word,saying that the expression of Mimeng was extremely radical,inciting readers emotions and counteracting mainstream values.The Mimi School regarded it as a life sage and considered Mimeng in the article.They established a correct outlook on life and values for them;neutral faction rationally judged the merits and demerits ofMimeng in personal expression from an objective point of view,but its rational voice was relatively weak;the learning faction analyzed Mimeng Operating characteristics and marketing strategies,and tried to imitate it.After the text analysis,this article starts with the expression conflict of Mimeng and analyzes the personal expression and discourse space structure and its gains and losses of Wechat public account.The study found that in the process of personal micro-channel public platform,the audience is the main body.Long-term,stable,and continuous output content is an important guarantee for maintaining the stickiness of fans.However,in order to increase the platform of fans,the amount of articles read,and the degree of exposure,some of the public platforms use the hidden and open nature of cyberspace to spread freely,resulting in frequent transmission of anomie.The author believes that the personal expression of the personal Wechat public platform and the public space need to maintain a reasonable discourse boundary.First of all,we must establish a sound legal system for network dissemination and implement reasonable social norms.Second,we must improve the social supervision mechanism and establish an effective social control system.Finally,we should build a rational circulation mechanism between the passers and the audience to prevent the network from spreading.The generation of behavior.