From Free Sharing To Payment Transmission

Since 2016,there has been a huge wave of personal knowledge products and services.Many knowledge products and services become the new driving force of knowledge creation and consumption development.Introduced economic factors,To promote effective supply and demand matching of knowledge resources.The Internet has become a carrier of knowledge creation and consumption from free knowledge containers,As the knowledge as offering has become the model of sharing.Starting from the above background,literature analysis method and case study method are used to explore the innovative modes,rising reasons,social effects and future prospects of knowledge liquidity in digital environment.In this paper,the knowledge liquidity mode is divided into UGC mode,PGC mode and PUGC mode,and selected three platforms namely “Jingda””Dedao””Himalayan FM” to discuss the operation model,advandages and disadvandages.Secondly,this paper uses the cognitive surplus theory to analyze the rising reason of knowledge liquidity.With the increasing release and abundance of cognitive surplus,The apprehension about the knowledge crisis is also hard to ignore.The infiltrate of fan effect,the change of users' demand under the upgrade of content consumption and the popularization of mobile payment have brought economic factors into the cognitive surplus.The monetization of knowledge sharing becomes a media spectacle in digital environment.Knowledge liquidity brings many social effects,including cultivating public payment awareness,transforming publishing enterprises to the knowledge service,creating communities of practice of economic factor and the development of niche markets,etc.Although knowledge liquidity is an important development trend,it is still in the exploratory stage,facing the problems of copyright concerns,knowledge bubblization and lack of supervision.In the view of development difficulties,this paper provides optimization methods from the establishment of copyright protection mechanism,reconstructing knowledge market,improving access threshold.