User Analysis And Trend Research Of Knowledge Payment Industry Under The New Normal

The rise of the Internet has created unlimited possibilities for our lives.Mobile payments have changed our consumption patterns.In many articles,2016 is defined as the first year of knowledge payment.After the burgeoning period of 2016 and the explosive growth of 2017,Knowledge payment has been fully integrated into the lives of most Internet users.From the value of Zhihu's launch to the value of life,and then to the introduction of the branch answer by the bank's team,later on,in the Himalayas,everyone has taken a good look at the new and new field of knowledge payment.This has been followed by a nationwide craze of knowledge payments,from small attempts to reward users,to frequent online courses,subscription columns,and knowledge-paying reforms in the knowledge industry.In this paper,from the perspective of the rise of knowledge payment industry and its causes,the present situation,the author studies the development trend of knowledge payment industry under the new normal state,summarizes and discusses the characteristics and existing problems of knowledge payment industry,and put forward the solution to the problem.The new media are P,big V,they share their knowledge on the Internet,and allows users to pay by means of knowledge.But there are a lot of little knowledge on the Internet,people from the media and business platform is difficult,high cost and income less understood,will meet a lot of problems,the content of entrepreneurs in the knowledge such as: paying user data is not in their own hands,the analysis of the transfer of reputation is very difficult,especially important platform to build their own brand,it is difficult to form a reputation,user knowledge conversion rate of pay,the renewal rate is low,lack of resources,lack of sales channels course,need resources docking,in view of this,the content of liquidity is particularly important,realized the following overview of content,combined with the specific case,analysis of the way of realization,in order to pay the knowledge under the new norm Cost and content change can achieve better development,the realization of knowledge is valuable,effective and purposeful transmission.