Research On Data Integration Technology Solution And Application Cases Of Railway 95306 Website

To comply with the era of big data and "Internet plus" important national development strategy,railway freight deeply incorporates traditional transport business with the internet,strives to develop "Internet plus railway” railway freight electric business logistics platform-95306 website,promotes the transformation and upgrading of the railway freight from the traditional transportation industry to the modern integrated logistics service.The website provides freight demand requesting,cargo tracking,receiving and distribution,logistics general agent business,warehouse management,commodity trading and logistics supporting services for customers.In the process of operation,it has accumulated massive heterogeneous business data in the website.In order to avoid the "information island" phenomenon of these scattered data in various business module and railway internal and external information systems,to mine and utilize these vast and abundant data resources better,this article is based on the relevant technologies and means of data integration,propose 95306 website data integration technology solution and application scheme.At first,this article introduces the research status of railway freight data integration technology and application,analyzes the types of the critical business data and shared data resource of 95306 website,outlines heterogeneous data integration classic technology and big data related technology.Secondly,for the real-time sharing requirements,comprehensive application requirements and massive heterogeneous data storage and processing requirements,it selects appropriate integrated mode and comes up with the whole data integration technology solutions from the level of infrastructure,data collection.data storage,data processing,data sharing and data application.Then,by integrating the customer's basic information,behavior data,ticket transaction history data what can be obtained from inside of the railway,it designs the customer's portrait application scheme,establishes a dynamic and static customer portrait model,selects a clustering algorithm to generate a customer tag system to fully analyze customer characteristics,provides decision support for precision marketing;By integrating the transport capacity,freight rates,and time data of railway freight internal and external cooperation transportation modes,it designs the application themes of planning multimodal transport scheme,establishes the multi-objective optimization model by considering multimodal transport costs and time,establishes the multi-objective optimization(MTLBO)algorithm based on algorithm of TLBO and NSGA-II to solve the problem and provides multi-modal transportation solutions for customers.Finally,it implements the two applications proposals by making use of data warehouse and data analyzing and mining tools,verifies the effectiveness of data integration application proposals and the selected algorithm,to provide reference value of 95306 web data integration and application.