| The hand-painted illustrations in plant are not new things.They have been in the book market,but they are not in a large number.After 2011,the hand-painted illustrations in plant gradually became popular in the book market and gradually became a publishing hotspot.By 2016,the number of illustrations have suddenly increased by times and up to its peak.This phenomenon has lasted until the end of 2017.By 2018,the number of such kinds of illustrations started to decline,and the market became saturated.In terms of this market phenomenon,first of all we should view this illustrations objectively,the second chapter defines the relevant concepts of the hand-painted illustrations in plant,which can be useful to the analysis of the latter related contents.From concept to market,the hand-painted illustrations in plant as a kind of cultural product,its sudden increase and lasting hot has a tight connection with the readers’ love,this market phenomenon is driven by the readers’ intrinsic cultural needs,this cultural needs are cultural value.But What is this cultural value and how does it represent the cultural needs of the readers? The third chapter discusses the cultural value of the illustrations from four aspects: inheriting cultural connotation,adding the value of cultural content,innovating culture forms and transmitting cultural emotion.However,any culture value will be affected by plenty of factors in the process of realization which leads to the incomplete realization of the cultural values.Therefore,the fourth chapter focuses on the specific effections of the hand-painted illustrations in plant in the process of realizing cultural valueof : positive effects and negative effects.Various of problems appearing in the process of culture value realization,which exist in all stages from selecting the topic,planning stages to the reader feedback.So the fifth chapter points some specific measures about the cultural value on the hand-painted illustrations in plant,including adjusting the overall structure,deeply discovering the culture connations,innovating the publication forms,adjusting the marketing strategies,collecting and sorting out the feedback data etc.Through detailed analysis,it has a good understanding of the implementation process of cultural value on the hand-painted illustrations in plant,so the cultural value can reach to its maximize,in other words,it meets the needs of the readers’ culture,realize the double effect of social benefit and economic benefit. |
