Research And Realization Of Pharmaceutical Retail Model Based On Wechat Public Platform

In recent years,the state has promulgated a series of policies on drug distribution and drug separation,which allows pharmaceutical retail sales to sell prescription drugs online and offline.But due to the traditional drug habits and particularity of national pharmaceutical industry,and because of China’s pharmaceutical product quality is uneven,the proliferation of counterfeit,ordinary consumers found quality,consumers still choose to buy drugs from the hospital priority,which greatly limits the development of pharmaceutical electricity supplier.However,with the Internet and the gradual liberalization of medical policy and the improvement of laws and regulations,the new Internet plus pharmaceutical retail model is also being gradually accepted by consumers,new retail model which base on the combination of Internet plus in the traditional pharmaceutical retail store mode to bring challenges at the same time,but also to consumers convenient consumption channels.But compared with other retail industries,China’s pharmaceutical retail sales in the pharmaceutical market accounted for a very small proportion,far behind the European and American markets.Visible pharmaceutical retail in the field of electricity business is still a lot of room for development.WeChat is one of the most popular instant messaging tools,has a huge user groups,and the wechat public platform has formed an independent business environment in line with the development of electricity,through the wechat public platform open capacity,you can easily integrate the enterprise online and offline Resources.Therefore,this paper will focus on the development of the new medical reform in the context of medical retail business development model and based on micro-platform to achieve the application system.Combining with the development of domestic and foreign medical O2 O mode,the current national pharmaceutical retail e-commerce model under the new health reform policy to fully research,specifically selected case has been successfully implemented on the market analysis,sums up the practical experience of feasible through case,put forward in accordance with the current market economic environment medicine retail O2 O online combined with new patterns,thus electricity for pharmaceutical retail industry development mode of steady development provide effective reference.On the basis of this,this paper takes WeChat public platform as the medium of function implementation,and combines the applicable scene with analysis.In this paper,the pharmaceutical retail O2 O model based on WeChat public platform is established to deal with the O2 O model of pharmaceutical retail.In the system design section,the detailed design scheme of the three modules in the pharmaceutical retail system will be elaborated and the time sequence diagram of the main functions will be given to illustrate the operation flow and data flow between users.In the implementation section of the system,the process and core code of each main function will be described,and the whole implementation of the pharmaceutical retail system will be fully described.This article discusses the medicine retail O2 O mode theory,and based on WeChat O2 O model specific implementation of the case of the public platform,will help to improve the acceptance of the users for pharmaceutical retail O2 O user freshness and satisfaction through ascension,guide medicine retail new O2 O mode choice,and the promotion of the competitiveness of the enterprises under the background of the new health care reform.