A Study On The Program Of Malan Flowers Bloom

The rapid development of new media has caused tremendous impact on the entire media industry while expanding in various fields.However,as one of the important components of traditional television media,TV talk shows,Occupy a place.In this study,the large-scale star star talk show “Malan Flowers Bloom” broadcast on Inner Mongolia Satellite TV was selected as the research object,combining drama,video,communication,and other related subject knowledge,using case analysis,literature research,and in-depth interviews.The program conducts a comprehensive,systematic,in-depth study.The full text is divided into four parts.The first part discusses the characteristics of the host of "Malan Flowers Bloom" program,the features of the program included in the program,the guests of the program,and the audiences of the program.The second part analyzes the visual and auditory elements of the "Malan Flowers Bloom" program.In the third part,based on the data provided by the broadcasters,the SPSS was used to make a differential test on the rating data,and from the perspective of statistics,the reasons that influenced the effectiveness of the program and the characteristics of the audience were analyzed.In the fourth part,based on the previous study,the theme was "sublimed by the specter of panthers".In the case of "Malan Flowers Bloom" a case study was conducted.At the same time,the questions and development ideas of the TV talk show were extracted.Taking "Malan Flowers Bloom" as an example,this article believes that the current traditional television interview programs are generally faced with "two major pressures and seven predicaments" :First,the triple predicament caused by the internal pressures of the modernization and transformation of traditional industries homogenization crisis,traditional model imprisonment and lack of depth themes;Second,the fourpredicaments caused by the external pressures of the emerging media –the impact of online chat programs,the content of pan-entertainment,the impact of consumerism,and the financial difficulties of the profit model.In view of the above problems,for the development of "Malan Flowers Bloom" program,the author believes that the program should follow the trend.The main creative team should establish the development concept of media integration,further refine the audience differences,and gradually make the program go mainstream and high-end.