From Film And Television Stars To Public Welfare Personages:a Study Of Yuan Li's Media Image

Yuan Li appear as a star of the film and television,film and television works in the 1990 s.In 1994,Yuan Li for her personal screen debut out because of "flying tigers";In 1998,"never in print",starring Yuan Li cops-and-robbers TV shows,and obtain the 18 th Chinese television "gold" award for best supporting actress.In 2000,Yuan Li in qing drama TieChiTongYa ji xiaolan,plays "du abortion" corner and attention,after continuous played two sequels.In 2002,relying on the film "absolutely emotional" "enron" corner for the 25 th of the popular film "hundred flowers awards" for best supporting actress.She become known to the public by these outstanding film and television works of the famous actress.But with the development of the time,because the individual gradually fade from show business,and other social reasons,after to the public.The character's media image also changes.With the popularization of the Internet and the rapid development of new media,social media represented by microblog gradually become a gathering place for people to express their thoughts and participate in political life.As a public figure,Yuan Li has a large number of fans.Every state on weibo has attracted the attention of many fans and has considerable influence.As a result,the self-constructed image of weibo is also built in the dynamic of every micro blog.This paper aims to study the image change of Yuan Li from the perspective of the construction of character image.Through the study of the case,it explores the image of Yuan Li's screen and the influence of this image,the image of its self portrayal of social public welfare personages and the influence of public welfare action,why Yuan Li transforms from a film star to a public welfare figure,and what value and significance of her transformation has its significance and so on.This article will first detailed presentation and analysis Yuan Li in numerous film and television works in the media for the construction of the typical image of film and television media in Yuan Li since 1993,successively in more than 40 paper summarizes the film and television works,can be summarized four types of film and television media image: aura,resourceful big woman image,such as the "Jin Guoxiu" in the "Mother,Mother"," Jiang Zhen'guo" in the " Mou Shi manor " and so on;For purpose,terminating all female image,such as "Zhao Hede" in the "Han Gong Fei Yan," Zhuanqu Yanzhi " in the " Wang Zhaojun fill ";Simple,willful and obstinate rich girl image,"Ouyang Lanlan" in the "Never Close the Eyes" as the representative;The image of a chivalrous woman and a sharp-tongued little girl is represented by "Du Xiaoyue" in the "Ji Xiaolan of Iron Teeth".In the third chapter,take the research of Yuan Li weibo text,induce her with the aid of new media to construct the media image of myself,with public image is given priority to,to run for pneumoconiosis patients,care Anti-Japanese War veteran advocate the goodness and freedom is the backbone of its public welfare activities,which help the pneumoconiosis patients and called for the whole society pay close attention to pneumoconiosis,take care of pneumoconiosis patients is the key of the its public welfare undertakings.Then in the fourth chapter,there are various reasons for analyzing Yuan Li's media image transformation.From the theoretical perspective of the empowerment of new media,the author studies how to construct self-image using new media,namely,new media empowerment as a way for individuals to construct themselves.From the perspective of the theory of life politics,this paper discusses why Yuan Li has made an image transformation,that is,how the individual in the social environment under the political background of life has transformed himself.Finally,it will explain the theoretical and practical significance of the transformation of Yuan Li's media image to the public society.On the basis of the analysis of Yuan Li's media image and its transformation,the accurate figure orientation is carried out on the basis of the analysis of the image of Yuan Li's media.