A Research Of The Media Image Of The Post 00s Stars In China

With the rapid development of economic, the enrichment of materials and the increasingly diversification of culture, mass media and popular culture has developed rapidly. Meanwhile, stars are brought into focus increasingly. Recently, a group of the post 00 s Stars trend into public view. Same as the adult stars, the post 00 s also stars under take the society responsibility.This research is about the media image of TFBOYS. TFBOYS was taken as an example to be analyzed with the methods of literature-mining, content analysis and questionnaire. The influence of media image of TFBOYS on economic and social development, the cultural and moral cultivation and the media ethics construction was investigated. Moreover, how to play the example role of the stars and establish a correct concept of idols and philosophy was also studied.This paper was divided into four chapters. In the first chapter, the background, purpose, significance and present situation of the research was introduced. In the second chapter, several concepts such as Stars and Media Image were explained, besides, the reason of taking TFBOYS as an example was analyzed. In the third chapter, the media image of TFBOYS was investigated and analyzed detailed. In the forth chapter, the situation of positive or neutral media image and the different response of the audience was analyzed. The last part was the conclusion, no matter the country, society, medium, audiences or stars themselves should pay attention to the media image of the post 00 s stars. And the construction and development of the media image of the post 00 s stars was proposed.