Research On Social Responsibility Of DouYu

There are more than 500 live video-broadcasting platforms now and the number of live video-broadcasting users in China has reached 422 million showing more and more social impact in the live video-broadcasting.The corresponding supervision and regulations are not perfect in a new social media platform,the excitement of money and the fame on network creates a lot of problems in live video-broadcasting.The problems include the challenge to traditions,the invasion of privacy,the overflow of pornography,and so on.So,it is urgent to carry out effective guidance and strong rules and regulations in live broadcasting.In the meetings that were "Network Security and Information Work Symposium","National Security Work Symposium" and "The Nineteen Report",general secretary Xi Jinping stressed the need to strengthen cyberspace governance,development of contents on networks and positive publicity in accordance with the law on the Internet.Although the State Administration of Radio and Television and the office of the Central Cyberspace Affairs Commission have issued a number of management regulations,the network environment is also dependent on the social responsibility of the live video-broadcasting platform.First,this study describes the basic conditions of Douyu.It discusses three aspects mainly: founding ideas,business sector and social impact.It also indicates that DouYu is the main objective of this research because of its highest usage in the market,the fast economic growth and good trends in future development.Second,this paper defines the concept and basic connotation of DouYu's social responsibility.The social responsibility of DouYu refers to the responsibility for the green development to the platform,as well as the responsibility for social stability,national security and physical and mental health of the audience.It also explains the connotation of DouYu's social responsibility from three aspects such as basic responsibility,promotion responsibility and noble responsibility.Third,this paper constructs the content system of DouYu's social responsibility theory.The main contents of DouYu's social responsibility in this paper include: economic,legal,cultural,moral,public welfare and management responsibility.Fourth,on the basis of building a content system for DouYu's social responsibility,practical problems of DouYu exist,like lack of foresight on economic responsibility,irregularities of legal responsibility,lack of guidance on cultural responsibility,performing incontrollable moral responsibility,lack of public welfare responsibility and weak sense of management responsibility are discussed in this study.The suggestions are put forward based on the content system of DouYu's social responsibility and the practical problems.Finally,we put forward the safe ways for DouYu's social responsibility fulfillment.For strategic leadership,it provides five different ways to improve the performance of DouYu's social responsibility.These five different ways include;setting up the sense of responsibility,establishing a long-term plan,ensuring the implementation in place,increasing the supervision and auditing,and cultivating the management personnel.This study has theoretical as well as practical significance for concrete implementation of DouYu's social responsibility.