Research On Design Of Interactive Interface Of Smart TV Under The Background Of Media Convergence

With the rapid development of the Internet and the popularity of intelligent decices.In the context of media convergence,smart TV has become an essential part of it,and it has also developed rapidly with the advance of triple play.Digital technology breaks the barriers between different media such as newspapers,radio and television,and the relationship between traditional media and new media is adjusted constantly.Media convergence,as a trend of development,has a profound impact on traditional media.Smart TV as the product of media convergence,because it equipped with the operating system,users can access massive Internet content and application services at any time through smart TV terminals,which has richer content and interactive forms.However,at the same time,the wide variety of contents and huge amount of information make the user increase the user's use burden and the learning cost in the process of viewing,and many problems occurred in the interaction level are particularly obvious,which brings unfriendly interaction experience to the user.Therefore,at the level of interactive interface design of smart TV,how to accomplish user's instructions efficiently and accurately through the design of information architecture,interface layout and visual element is a direction that needs to be studied emphatically.This paper studies the background of media convergence and smart TV,and explores the current situation and development of smart TV under the background of media convergence.By locating target audience and the analysis of smart TV,we have studied and categorized the use factors,use logic,design elements of interactive interface and layout of smart TV in detail.Finally,through the analysis of the design principles of Apple TV,a more optimized design principle of interactive interface of smart TV is proposed,and the design is finally realized through this principle.Eventually,the user usability testing technology is used to evaluate the design principle of user usage.In the context of media convergence,this paper studies the interactive interface of smart TV,which is mainly based on the crossing content of communication and design art.The research conclusion can provide the reference value for the design of interactive interface of smart TV.At the same time,it is an important reference value for the design principles to guide effective design practice,to achieve more optimized operation of the smart TV for users.