Planning And Design Of Mobile Application For National Center For The Performing Arts

National Centre for the Performing Arts(NCPA)is an important platform for the cultural exchange between China and foreign countries,which representing the supreme palace for Chinese performing arts and culture.NCPA is rich in high leveled theater resources and lectures and exhibitions of great educational value by masters at home and abroad.However,the communication forms are monotonous only with the full use of outdoor media.Very little videos and posters of the NCPA are seen in the subway or bus stops thus it's urgent to deeply explore its resources and operate the user interaction.The existing marketing ways for NCPA are no longer agree with the Internet Age so NCPA should combine with the Internet to be really active in users' lives and better transmit excellent Chinese culture.There are challenges about satisfying uses' need of convenience and interaction and realizing the NCPA's commercialization to share the outstanding resources to more social level.Targeting at many problems based on previous market interviews and researches,the mobile application is brought up whose design centers on the users,scenes and needs.This paper presents the whole process from research background to App design and frame?the interactive process and design performance.