On The Design Of Mobile Application Of Love Bean Rice Ball And Its Operation Strategy

The impact of the Internet on human beings is all aspects.New media has provided extensive participation and information transmission to the general public,and new media era fans have become the main force of brand promotion.The stars of the traditional media era are out of reach for most fans,with a sense of mystery and distance.After entering the Internet era,the business model of using star as the center to carry out social cash and cash flow is becoming the mainstream.Fans,community,idols and commercial brands collaborate widely on social platforms,and celebrities pay more attention to interaction with their fans.Weibo,post bar,live rise of the emerging channels such as powder can satisfy the star of a closer interaction,for the fans the development of economy brings a more efficient means of social and technical support,but there are also make track for a star scattered distribution channels,the user viscosity,low efficiency of the liquid.Fans economy booming,the market need a star resource integration,strong stickiness,through social and electricity for Internet cash efficiently make track for a star product,this is my "love rice beans," the product positioning.In the early stage of the APP design,"love bean rice ball" has analyzed the current status of fan economy development by means of research,user research and data analysis.According to fan tracking behavior demand analysis,and user usage scenario analysis.The design and planning of the mobile app and love bean rice group.Aimed at optimizing fan service system,maximum limit mining fans realized economic way,this article discusses from prophase research,how to product content planning to complete the whole process of product design and production.