The Research Of The Art Discourse Power Constructed By Digital Publishing

This paper is based on interdisciplinary research methods and takes the social methodology by Pierre Bourdieu to research Artron's(????)construction of art discourse power.The article is divided into three parts.The first part reviews the history of the group and analyzes how Artron can obtain cultural capital through digital publishing projects.This part also points out the importance of these artistic cultural capital in the digital age.The second part of the article analyzes how the company has turned its cultural capital into its discourse in the art field,and realize the transformation of the voice of art and business interests.The last part of the article is reflective and critical of its business model,also points out the negative influence of its discourse hegemony on the art world.The first chapter consists of four sections.At first it reviews the development of Artron from the perspective of art digital publishing,then analyses the accumulation,integration and development of cultural capital by three typical digital publishing projects.This chapter reviews the development of enterprises in order to show why the company is on the path of digital publishing.It also has implications for publishing agencies that need to shift to digital publishing.The analysis of three typical cases represents the different types of cultural capital that archangan accumulates.I chose these three digital publishing projects because of the strong correlation between them.The above research lays the foundation for the next chapter on the acquisition of the voice of the art of Artron.Chapter two consists of three sections.In the first two sections,the author of the art of digital publishing has been summarized in three ways.Its means include providing value output through content,expand its influence by working with high-end brands,to participate in the top-level discourse design of the art field area through the setting of art awards.The third section of this chapter summarizes how it achieves the transformation of art and cultural capital,artistic discourse,and business interests,also is the summary of the content of front.The final chapter of the article is mainly a reflection and critique of the Artron model.I chose this perspective because I found that most researchers were too complimentary about the business model of yachang because of its huge commercial success.Even if there is a criticism,it is also a commercial point of view that the company is not doing well enough.Through the analysis of the first two chapters,I have discovered the drawbacks of Artron's model,Artron has become an imperceptible discourse hegemony in the art field.So,I continue to use the social methodology by Pierre Bourdieu and the theory of cultural capital to reflect and criticize the negative influence of Artron's model on the art world from the perspective of cultural and sociological.My goal is to remind people that the perfect business model doesn't exist,and we need to be alert to the hegemony of discourse in the art world.