The Design And Implementation Of Mobile Group Customer Business Promotion And Marketing Client APP

With the rapid development of mobile business,China Mobile from the past mainly for personal users gradually develop for individuals,families,groups of users of business operators,group customer service as one of the important components for the China Mobile business share in the proportion increased year by year.The original PC terminal based on the business acceptance platform has been unable to meet the needs of the group's customer business development.Mobile Corporation and the group of units,the need for a convenient,flexible business promotion,so that marketers regardless of where they are,through the development of mobile office business group.The wide use of mobile terminal APP makes up for the shortcomings of traditional PC,and it has the characteristics of real-time,efficient,convenient and so on,which has changed the traditional fixed,closed and backward way of mobile service.At present,the vast majority of business users currently working mode,can only be completed in the office of the terminal computer to deal with some of the business,and the way of communication between the customer only face to face.To a large extent delayed the acquisition and processing of customer information,is not conducive to enhance the level of marketing services.Aiming at the defects of the existing work mode in the enterprise,according to the mobile intelligent terminal platform construction for mobile Internet business model,and the design and implementation of mobile intelligent terminal group customer business promotion and marketing client system based on APP.According to the characteristics of smart client,multi platform and multi operating system,using the Wise@Int Mobile client application solutions to design and implement the intelligent mobile phone terminal application development,deployment and update process,realize the unity of different mobile phone platform user experience effect,fit the current mainstream terminal operating system,to achieve the business development of efficient,open,implementation the intelligence of the system update,rapid deployment.Through the unified interface services to achieve real-time interaction between the mobile client system and the ESOP system,open up the barrier of the mobile communication network and the business support network,and realize the real-time acceptance and query of the group customer service.The use of smart client GPS module to achieve the relevant services based on geographic location,such as the customer manager to sign in,the group of customers,such as geographical tags,to solve the problem of the past customer manager can not work fine management.Using the characteristics of the portability of smart phone client,to achieve real-time work reminder and task transfer,improve the efficiency of customer manager.Based on the above requirements and design,development and implementation of the mobile group customer business promotion and marketing client APP,and China Mobile group Hunan company officially put into use.The system has played an important role in improving the management of the group's business in Hunan,enriching the support system of the group business system,improving the efficiencyof the group's customer manager,and improving the customer satisfaction of the group.