Research Of University Website Interface Design Based On User Experience

With the advent of the experience economy era,user experience has become one of the important criteria of success for website interface design.The university website is an important part of information construction of colleges and universities,and also as an important window that the social could understand the university culture,teaching,scientific research,service and so on.Then rich in content,use convenient,pleasant,can bring the good experience to the user of the university website interface design can enhance the overall image of universities,expand the awareness,strengthen exchanges and cooperation between the university and the outside world.At present,research on the theory of user experience is mainly used in business,IT,services,entertainment industry,etc.,but little in education field.In this paper,we introduce the user experience theory to the education field,combined with related theories such as aesthetics,design,psychology and ergonomics and research how to design the university website interface that is based on factors such as marketing,user psychology,social cultural and so on.Attention and promote the development of the research is of great significance for the information construction of colleges and universities.By the reviewed much relevant information,we have an in-depth understanding of a theoretical concept of user experience through the relevant literature,introduce the concept of the university website interface,features,and clarify the importance of the university website interface design.According to the actual situation,it analyze the factors of user,environment,technology that affect the user experience of the university website interface.Analyzed by survey research of user and user needs,it propose three ways to express user experience: sensory experience,interactive experience and emotional experience;analyze and design research the each expression way of user experience,summarize some design principles and methods to guide the implementation of the interface design.At last,based on the user experience process of the university website interface design,following the thought of “user-centered”,the conclusion of design principles in the paper is used in the design of actual case in order to verify its feasibility.